GREED, A New Fragrance by Francesco Vezzoli, opened Friday, February 6th at Gagosian Gallery, Rome. The latest work by Italian artist Francesco Vezzoli was inspired by Duchamp's 1921 Belle Haleine: Eau de Voilette for which Duchamp altered a Rigaud perfume bottle appearing on the label as Rrose Sélavy, photographed by Man Ray. Not only does Vezzoli's bottle feature the artist in drag, as photographed by Francesco Scavullo, but Director Roman Polanski created a :60 spot for the mock-launch staring Natalie Portman and Michelle Williams. Smells like another winning collaboration.
To view the video or for further details visit Gagosian's website.
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