MAC Viva Glam Spring 2010 - "From Our Lips"

Lady Gaga and Cyndi Lauper have been added to the ranks of MAC's Viva Glam spokeswomen, which has included Pamela Anderson, Dita von Tesse, and Fergie in past campaigns. MAC Cosmetics' Viva Glam Ads have long been the forum for kitschy, theatrical, burlesque images of celebrities who have lent their naughty side to the promotion of a special line of MAC lipsticks which support global AIDS charities and causes. Money raised by Viva Glam for the MAC AIDS Fund has so far totaled over $135 million. The two new shades, Viva Glam Gaga and Viva Glam Cyndi, will hit stores in March 2010. (Photograph by Ellen von Unwerth)

Make-Up Art Cosmetics: A Video

In collaboration with ARTCO, M∙A∙C takes you behind the scenes to visit three top contemporary artists as they create dynamic images for the Fall '09 Make-up Art Cosmetics collection. Watch now to see what happens when M∙A∙C makeup and art world luminaries collide...

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On July 15th M.A.C. Cosmetics hosted three parties in honor of three very special artist collaborations that will be featured in its upcoming fall campaign. By putting makeup into the hands of three very different artists, ARTCO helped foster the creation of three works that showcase M.A.C.'s brand new fall collection in exciting and innovative ways. Needless to say, the summer night spent in the fabulous studios of painter Richard Phillips, illustrator Maira Kalman, and photographer Marilyn Minter was a night to remember. Although the M.A.C. campaign won’t hit stores until the fall, the three equally amazing events entertained many glamorous fans; starlets Ed Westwick, Jessica Szohr, and Zoe Kravitz, nightclub empresario Amy Sacco, painter John Currin, and designers Cynthia Rowley, Isaac Mizrahi, and Erin Fetherston, to name a few.

Cartoon Cosmetics

With the arrival of Hello Kitty's color cosmetics set to hit MAC stores February 12th, it seems the beauty world has caught on to the cartoon craze. Too Faced Cosmetics recently launched it's Smurfette collection in Sephora stores which celebrates the 50th birthday of the classic cartoon. As New York Fashion Week approaches, girls of all ages look forward to Barbie's big catwalk debut. Stila Cosmetics will sponsor the runway show and unveil their limited-edition Barbie collection later this month also available at Sephora. Celebrating your childhood never looked this good!