Lady Gaga and Cyndi Lauper have been added to the ranks of MAC's Viva Glam spokeswomen, which has included Pamela Anderson, Dita von Tesse, and Fergie in past campaigns. MAC Cosmetics' Viva Glam Ads have long been the forum for kitschy, theatrical, burlesque images of celebrities who have lent their naughty side to the promotion of a special line of MAC lipsticks which support global AIDS charities and causes. Money raised by Viva Glam for the MAC AIDS Fund has so far totaled over $135 million. The two new shades, Viva Glam Gaga and Viva Glam Cyndi, will hit stores in March 2010. (Photograph by Ellen von Unwerth)
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