Friday, April 23, 2010

Earth Day: Kiehl's Gives Back

Last night in New York Kiehl's celebrated Earth Day with the launch of limited edition packaging for their 100% organic Açai Damage-Protecting Toning Mist. Chris Salgardo, President of Kiehl's USA, was joined by friends including Parker Posey and Brian Donnelly to commemorate designs by Jeff Koons, Julianne Moore, Pharrell Williams and Malia Jones. Proceeds from the celebrity campaign, photographed by David LaChapelle, will go towards the Rainforest Alliance, a non-profit that protects rainforests by teaching businesses and individuals about sustainable practice.

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