Tuesday, January 27, 2009

Marketing Genius: Marc Jacobs

We DO love Sprouse, thanks to Marc Jacobs and the new line of Sprouse-inspired goodies available at your local Louis Vuitton. But if you believe the magic is soley due to neon-coated treasures, then look closer y'all: the marketing of the Sprouse Collection is just as exciting as the line itself. The man in the cotton skort (a.k.a. Jacobs) can officially add "marketing master" to his resume since his efforts at promoting the collection have been just short of genius. The above image is one such example. Topping NYC's finest mode of transportation are delicious ads directing us to the tribute website for Sprouse, which happens to be an absolute ride. After the website, the store windows, the Harper's Bazaar shoot, the launch party, the gallery show, and now the cabs, who wouldn't want to own a piece of the action? Good work, Marc.